"A brilliant ad campaign created for
Terre Des Femmes, a Swiss human rights organization focusing on gender
equality and feminism, reminds us that the worth of a woman should never
be measured by something like the neckline of her blouse or height of
her heels.
To some, heels of a certain height or
skirts of a certain length denote that the wearer must be promiscuous.
These “measuring sticks,” however, show just how absurd these
measurements seem when removed from their context – regardless of what
you think about someone’s clothes, the person wearing them is still a
person and should be treated as such.
The ad was design by Theresa Wlokka (art
director), Frida Regeheim (copywriter), and other students at the Miami
Ad School in Hamburg, Germany." From boredpanda
Read more here.
"TERRE DES FEMMES Switzerland is not involved in the creation and
publication of the campaign ‘Don’t measure a woman’s worth by her
clothes’. We were not contacted by the producers for the right of using
our logo. Nevertheless, it is a campaign well done and in principle we
support the message the campaign is spreading: No matter what a woman is
wearing, she will be judged by it." From TERRE DES FEMMES